Strategy, Process Re-engineering, Digitalization & AI for the Insurance Industry.
SIMS is a specialist consulting and technology partner built inside the insurance industry — combining business strategy, operational efficiency, product innovation and technology enablement to bridge strategy with execution.
Walid Sidani
Founder of SIMS and Managing Director, Kay International AMEA (Reinsurance Broker & MGA) — One of Arabian Business's Top 50 CEOs.
- Built SIMS from inside the insurance industry, not around it
- 150+ years of combined domain & technical expertise across the team
- Twice recognized at the MENAIR Awards — 2023 & 2025
Built inside the insurance industry, not around it — bridging strategy with execution to deliver real impact.
A specialist consulting and solutions firm serving the insurance industry.
Founded in 2015 in Dubai (DIFC) by Walid Sidani — one of Arabian Business's Top 50 CEOs — SIMS serves insurers across the UAE and Middle East.
We combine business strategy, operational efficiency, product innovation and technology enablement. With deep market expertise, SIMS helps insurers streamline operations, adopt the right solutions, and achieve sustainable growth — bridging strategy with execution to deliver real impact.
We are a team of passionate experts who understand the industry from the inside out. Our approach is simple: deliver tailored, practical solutions that enable organizations to perform better, grow smarter, and serve their customers more effectively.
Practical solutions, not just recommendations.
We are a team of passionate experts who understand the industry from the inside out — delivering tailored, practical solutions that enable organizations to perform better, grow smarter, and serve customers more effectively.
Trusted Advisor
A trusted advisor to the insurance sector — engaged for impact, not just deliverables, with references available on request.
Proprietary IP
Scalable solutions backed by proprietary platforms — InsureFlow, AssureFlow and SmartEmail.ai — built from real insurance operations.
Regional Expertise
Deep regional expertise across the UAE and Middle East, with a team built from insurance and reinsurance-market practitioners.
Leadership built on insurance & delivery experience.
A team combining insurance and reinsurance-market experience with hands-on technology and delivery leadership.
Walid Sidani
Sai Subramanian
Haitham Abu El Fadel
Nariman Maalouf
Barath Ramachandran
Emad Alawneh
Diverse capabilities, one practice.
Eight integrated capabilities spanning strategy through delivery — all services can be combined or customized to a client's specific needs.
Strategy & Business Transformation
01- Business Process & Reengineering
- Strategic Consulting
- BRD & Insurtech Solutions
- M&A Advisory
Distribution & Customer Engagement
02- B2C / B2B Portals · Aggregators · CRM
- Chat Bot · GenAI Conversational Platform
- API Integration
Underwriting & Pricing
03- ML-based Pricing and Rating Engine
- Automation & Straight-Through Processing (STP)
Policy Servicing & Administration
04- AI-Accelerated Policy Administration
- Agentic AI — cross-functional automation across the lifecycle
Claims Management
05- End-to-End Motor Claims Solution
- AI-Powered Claims — from Photos to Payout
Data, AI & Automation
06- Advanced AI for Document Understanding
- Document Ingestion & OCR
Risk, Compliance & Governance
07- Open Finance · E-Invoicing
- ISO & ADHICS Certification
- VAPT
Talent & Capability Enablement
08- Placement of Industry Experts
- Quality Assurance
- Corporate Training
Proprietary solutions, engineered to run what we design.
Purpose-built solutions, engineered from real insurance operations — designed to run what our consulting teams recommend.
InsureFlow
A unified B2B, B2C & B2B2C ecosystem — advanced document processing, live rating, and omni-channel connectivity for brokers, partners, and direct customers alike.
AssureFlow
Helping retail brokers modernize operations and remove the friction of connecting to insurer systems — replacing manual, email-driven workflows with a single connected workspace.
- ✓ Self-service broker portals, replacing email-based quoting
- ✓ API-first connectivity that abstracts each insurer's integration
- ✓ CRM-synced pipeline — one workspace across every carrier
- ✓ Automated quote and renewal workflows, less manual chasing
SmartEmail.ai
Converts every inbound email into a tracked, categorized, and assigned task — built for insurance operations teams managing submissions, endorsements, claims, and broker correspondence at scale.
- ✓ LLM email classification that mirrors handler judgment
- ✓ Sub-tasks grouped automatically by email chain
- ✓ Role-based dashboards: User, Leader, Manager
- ✓ Continuous learning from user corrections
Intelligent OCR
AI/ML-powered recognition of text and characters from scanned documents and images — a simple OCR API integration that cuts manual data entry and boosts speed and accuracy across insurance operations.
- ✓ Processes PDFs & images — JPEG, PNG, GIF, BMP, TIFF, RAW
- ✓ Reads documents in English and Arabic
- ✓ Recognizes Emirates ID, passports, visas, trade licenses, cheques, POAs & bank slips
- ✓ Simple OCR API integration — cuts manual data entry, boosts speed & accuracy
Selected engagements and measurable impact.
Across the UAE and Middle East insurance market — from enterprise BPR to AI-powered distribution.
Al Rajhi Takaful — WhatsApp Quote-to-Bind
A frictionless purchase journey — no app, no branch, no manual forms — powered by conversational AI. Every step orchestrated by SIMS's AI stack, with document intelligence and a live rating engine working end to end.
Al Wathba (AWNIC) — BPR Engagement
Enterprise-wide Business Process Re-engineering across 5 lines and shared services — targeting efficiency, satisfaction, and revenue growth through automated renewals, touchless endorsements, OCR and real-time risk pricing.
Zurich Insurance — Digital Transformation
A secure, scalable digital servicing platform across eight integrated workstreams — plus SEO, customer portal, corporate website rebuild and QA & testing delivered alongside Zurich's own teams.
RAK Insurance — New Product Line Launch
A ready-to-use prototype in under a week, then five new digital product lines live in five months — via a configuration-based, low-code platform with no custom code.
Intelligent OCR & ISO Certification
AI/ML-powered document automation across ten document types in English and Arabic, alongside AWNIC's multi-standard ISO certification journey — from gap analysis to full certification.
From ten minutes of paperwork to a two-minute WhatsApp chat.
The compounding effect of SIMS's AI stack across a single, representative customer journey.
UAE-Based Takaful Company — Life Department BPR
A new Business Process Re-engineering engagement covering the Life Department end to end — delivered with the same model proven at RAK Insurance and Zurich: consulting-led scoping, embedded delivery, and structured testing from BRD through go-live.
Award-winning innovation, recognized two years running.
150+ years of combined domain and technical expertise across the team — honored at the MENAIR Awards in back-to-back years for sustained innovation and delivery in the insurance sector.
MENAIR 2023
Technology Firm of the Year — recognized for sustained innovation and delivery across the UAE and Middle East insurance market.
MENAIR 2025
Technology / Software Solution of the Year — SIMS's second consecutive industry recognition.
150+ Years Combined Expertise
Across the SIMS leadership and delivery team — deep domain and technical expertise built inside the insurance industry, not around it.
Trusted by the insurers we serve.
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Add an approved client quote here — two to three sentences on the engagement, the working relationship, and the result that mattered most to them.
Add an approved client quote here — two to three sentences on the engagement, the working relationship, and the result that mattered most to them.
Add an approved client quote here — two to three sentences on the engagement, the working relationship, and the result that mattered most to them.
Let's chat further.
We're ready to hear your business story, identify the real pain points, and help turn your challenges into opportunities.
DIFC, Emirates Financial Towers, South Tower, Suite 2502
Dubai, United Arab Emirates +971 4 553 9692
www.simsco.ae